Re: favorite song

V. Chowdary Jampala (cjampala@desire.wright.edu)
Tue, 14 Apr 1998 16:32:34 -0400 (EDT)


On Tue, 14 Apr 1998, Aditya Putcha wrote:

> In very, very late sixties or very, very early seventies Vividha
> Bhatathi's nighttime Janaranjani used to be just for 1/2 an hour. I very

	Off from the main topic of this post, but a historical note.

	vividha bhaarathi, at least in Telugu (and I think it is true of
vividhabhaarathi as a whole) did not become commercial until late
1970/early 1971. Until that time, there used to be only one daily Telugu
songs program that was popular: the 4:30 program on Ceylon Broadcasting
Corporation (later Srilanka Broadcasting Corporation). The main channels
of AIR (hyderabad, Vijayawada etc) would have one 30 minute program and a
couple of 15 minute programs of film songs a week, and the other programs
like kaarmikula kaaryakramam may play an occasional film song. 

	So, until vividha bhaarathi went commercial (I would say December
1970 or more likely January 71), there wasn't that much Telugu film music
on the airwaves. It all changed with Vividha bhaarathi offering almost 2.5
hours of Telugu film music everyday in different time slots, and in that
process diverting most of the regular listenership from the variety of
programs offered by regular AIR stations. Also, until that time, the
announcers on AIR used to only identify the film and singers; but vividha
bhaarathi, like Ceylon, began identifying the lyricist as well as the MD.

	Regards		-- V. Chowdary Jampala

PS: The first auido commercials I remember for Telugu films are for
SreemathuDu and jeevitachakram.